Social Media Marketing

Module 1: Getting Started with Social Media Marketing

Duration: 60 minutes

– Introduction to Social Media

– Facebook Marketing

– Creating Content for Facebook & Social Media

– Why Content is the foundation of SMM

– Psychology of Social Sharing

– Building Content That is Inherently Shareable

– Tools for Content Creation

Module 2: Facebook Marketing & Advertising

Duration: 120 minutes

– What is Facebook Advertising

– Facebook Marketing Terminology

– How Facebook works – Understanding the Facebook Newsfeed Algorithm and key algorithm parameters

– Facebook Page Best Practices

– Analytics on Facebook

– Facebook Video Best Practices

– Leveraging Facebook Groups

– KPIs to measure success

– Facebook Insights

– Facebook Business Manager

– Introduction to Facebook Advertising

– Facebook ad campaign structure

– Audience Targeting on Facebook Ads – Promoting content to the right audiences

– Ad placements on Facebook

– The Facebook Pixel

– Custom and Lookalike audiences on Facebook

– Using Facebook Ads for effective and targeted content distribution

– The end-to-end process of creating a Facebook ad campaign

– Facebook ad campaign optimization

Module 3: Marketing on Instagram

Duration: 90 minutes

– Ad Formats

– Optimizing your Instagram business profile

– Crafting an Instagram content strategy

– Best Practices

– Influencer Marketing on Instagram

– Analytics & Measurement

– Instagram Ads

Exercise

Exercise 1: Setup Facebook and Instagram Ad Account and Create campaign as per the Ad Manager policy. Also, taking data from audience insights is also part of this exercise.

Q&A

Duration: 30 minutes

Assignment:

– Learn to create a profitable Facebook page that converts the viewers into customers.

– Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.

– Post impactful content on Social Media networks to target the audience and provoke them to make purchase.

– Create and run effective ad campaigns to target the relevant audience who are interested in your offering.