Search Engine Optimization

Module 1: Introduction to SEO

Duration: 30 minutes

Module 2: Organic Promotion – Examples

Duration: 30 minutes

Module 3: On-Page & Off-Page Optimization

Duration: 60 minutes

Module 4: Website specific SEO requirements

Duration: 30 minutes

Module 5: Mobile App specific SEO

Duration: 30 minutes

Module 6: App Indexing & SERP specific basics

Duration: 120 minutes

– Keyword research

– Descriptive Title & Describe App

– App Preview Video

– Right Category & Icon Design

– UI/UX specific to SEO

– Positive Reviews

– Android Apps & Apple Store optimization

Exercise

Group Exercise 1: We learn to research and identify the keyword using Google Keyword Planner.

Group Exercise 2: Perform detailed SEO audit and preparing Project planning document.

Q&A

Duration: 30 minutes

Assignment:

– Research the right keywords to get your website ranked better on Google.

– Analyse your website pages and implement on-page SEO techniques.

– Identify your competitors and analyse their websites to build competitive advantage.

– Identify the keywords and strategies implemented by your competitors.