Mobile App Marketing

Module 1: App Marketing – App Store Listing

Duration: 180 hours

– Building your App Store Presence

– App Store Optimization (ASO)

– Channeling emotion to improve Ratings & Reviews

Module 2: App Marketing – Reaching Potential Audience

Duration: 180 hours

– Leveraging Customer Touch points

– Reaching out to Press & Blogs

– Organic vs Reward Ads

– Calculating Effective Cost per Install (eCPI)

– Need for independent App Install Tracking

Module 3: App Marketing – Post Install Engagement

Duration: 180 hours

– App Deep linking

– Onboarding Flow

– Segmenting users and App Marketing Automation

– Getting the right users – LTV vs eCPI

– Engaging with Push Notifications and In-App Messages

Exercise

Evaluate key ASO aspects of your App & Listing Evaluate key ASO aspects of your App Listing.

Q&A

Duration: 30 minutes

Assignment:

– Setup App install campaign

– Define auto trigger notification of the app