Google Analytics

Module 1: Introduction to Google Analytics

Duration: 60 minutes

– What’s analysis?

– Is analysis worth the effort?

– Analysis vs Intuition

– Introduction to Web Analytics

Module 2:

Duration: 120 minutes

Google Analytics

– Getting Started with Google Analytics

– How Google Analytics works?

– Accounts, profiles and users navigation

Analytics Metrics

– Basic Metrics

– Traffic Sources

– Direct, referring, and search traffic

– Campaigns

– AdWords, AdSense

Module 3: Content Performance Analysis

Duration: 120 hours

– Pages and Landing Pages

– Event Tracking and AdSense

– Site Search etc.

Module 4: Identifying Visitors

Duration: 60 hours

Exercise

Setting up Google Analytics Account and exploring traffic from various mediums/sources

Q&A

Duration: 30 minutes

Assignment:

– Understand how data can be presented in a story telling format and share your observations

– Check and review business’s real time, audience, acquisition and behavior report

– Draw your campaign lifecycle and design a campaign outreach plan based on analytics data